SHAI 001 “Family” Collection: A Personal Chapter in Shai Gilgeous-Alexander’s Story

Converse and NBA All-Star Shai Gilgeous-Alexander are expanding his first signature sneaker with the release of the SHAI 001 “Family” Collection.” Dropping on October 2, 2025, this pack of four colorways is more than just fresh styles — each pair is a tribute to someone closest to Shai, turning his debut shoe into a story of legacy and connection.

A Signature Shoe With Meaning

When the SHAI 001 first launched earlier this year, it stood out for its bold design language, featuring a molded upper, zipper shroud, and responsive Nike Zoom Air cushioning. With the “Family” release, Shai and Converse kept the performance build intact but infused new emotion into the design. Each colorway is named after and inspired by a member of his family, making this drop feel deeply personal.

The Four Colorways

• Charm Black – Dedicated to Shai’s mother, Charmaine, this sleek black edition reflects her elegance, resilience, and steady guidance.

• Masi Blue – A nod to his brother Thomasi, this icy blue tone channels calm strength and sibling bond.

• Hail Clay – Inspired by his wife Hailey and her eye color, this neutral shade represents balance and unwavering support.

• Ares Gray – A heartfelt tribute to his young son Ares, the gray finish symbolizes family legacy and Shai’s role as a father.

Performance You Expect

While the color stories add new layers, the SHAI 001 remains a performance-ready basketball sneaker. It features Zoom Air cushioning in the forefoot for explosive movement, radial traction for grip, and a supportive midsole construction. These updates ensure that whether you’re collecting or hooping, the shoe delivers on both fronts.

Why the “Family” Pack Matters

Signature sneakers often lean on hype or innovation. The SHAI 001 “Family” Collection does both, but also shows vulnerability and personality. For fans, it offers a glimpse into Shai’s world — his roots, his relationships, his priorities. For Converse, it solidifies a partnership that’s not just about performance, but storytelling.

With demand for the SHAI 001 already strong, the “Family” collection adds emotional depth to one of the year’s most notable sneaker debuts. Expect these pairs to resonate not only with hoopers, but also with collectors who value sneakers as cultural statements.